ABSTRACT:
In complex organizations, the challenge isn’t coming up with ideas - it’s creating the right conditions for them to emerge. Too often, concept development leans on strategy alone or disconnected creative sessions. The real work sits in between.
Join Johannes Hartman, Senior Director Consultancy & Analytics, and Francesco Manzi, Consumer Insights Consultant at Innova Market Insights, for a hands-on webinar exploring how strong strategy and insights frameworks unlock creativity. Learn how immersion, discussion, and co-creation help teams align, resolve friction, and develop ideas clearly connected to strategy and ready to test.