WHY CONSUMERS HIRE OR FIRE YOUR PRODUCTS
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ABSTRACT:
What if you could understand exactly why consumers choose your product and how you can create solutions that truly click with them?
We share key insights through real business case studies with CPG leaders so you can learn how to spot unmet needs and spark new product ideas.
In this first Consultancy, we show you how Innova's Jobs to Be Done (JTBD) framework uncovers what drives food choices and helps shape product, brand, and portfolio strategies.
Join us for a hands-on exploration of how to transform insight into innovation and why it’s time to stop guessing and start building solutions that truly meet consumer needs.
SPEAKERS:
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Annie Rehncrona Lantmannen Unibake Global Category Manager |
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Francesco Manzi Innova Market Insights Consumer Insights Consultant |
GENERAL ENQUIRIES:
marketing@innovami.com
