JOBS TO BE DONE
JULY 24 FROM 4PM CEST | 10 AM ET
ABSTRACT:
In today’s competitive market, understanding why consumers make choices is more important than what they choose. What if your product isn’t just being bough but hired to solve a problem in your consumer’s life?
We share insights through real business case studies with CPG leaders. In this first Consultancy webinar, we team up with Lantmännen to show how Innova's Jobs to Be Done (JTBD) framework uncovers what drives food choices and helps shape product, brand, and portfolio strategies.
Join us for a hands-on exploration of how JTBD transforms insight into innovation and why it’s time to stop guessing and start building solutions that truly meet consumer needs.
SPEAKERS:
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Annie Rehncrona Lantmannen Unibake Global Category Manager |
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Francesco Manzi Innova Market Insights Consumer Insights Consultant |
GENERAL ENQUIRIES:
marketing@innovami.com
